Avengers Assemble seems to be breaking all sorts of box office records, and I'm not surprised. It's got everything it needs to be a great blockbuster. The characters already have sentimental appeal to millions who, like me, read stories about the Avengers in comics of the 60s and 70s. And of course they have a whole new batch of admirers because of recent films such as Iron Man and The Hulk. Bringing all these characters together was bound to cause a stir in the superhero world, and it's certainly done that.
But it wasn't without risks. Other superhero films have suffered from having too many baddies in them, too many plotlines cluttering up the story. There was always the chance that Avengers Assemble would have too many superheroes, with the same cluttering consequences. But no, the plotline is refreshingly simple, and although there are some subplots, they don't confuse the issue at all.
The action is brilliantly done; there's plenty of humour; there's just a touch of romance and intrigue. I thoroughly enjoyed the whole thing, and heartily recommend it.